A whole lesson covering the units stated in the topic title. It is all you need to teach on this unit of ‘Marketing.’ IGCSE Business Studies syllabus 2017 - 2019. Good for both Teachers and Students’ note taking.
At the end of the lesson, students should be able to:
3 Define Marketing and explain the key terms.
3.1 Marketing, competition and the customer
3.1.1 Identify and explain the role of marketing such as:
• Identifying customer needs
• Satisfying customer needs
• Maintaining customer loyalty; building customer relationships
3.1.2 Market changes:
• Identify and explain why customer/consumer spending
patterns may change
• The power and importance of changing customer needs
• Why some markets have become more competitive
• How business can respond to changing spending patterns and increased competition
Test Yourself Questions at the end.
At the end of the lesson, students should be able to:
3 Define Marketing and explain the key terms.
3.1 Marketing, competition and the customer
3.1.1 Identify and explain the role of marketing such as:
• Identifying customer needs
• Satisfying customer needs
• Maintaining customer loyalty; building customer relationships
3.1.2 Market changes:
• Identify and explain why customer/consumer spending
patterns may change
• The power and importance of changing customer needs
• Why some markets have become more competitive
• How business can respond to changing spending patterns and increased competition
Test Yourself Questions at the end.
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