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Overview:
In this video, we explore digital distribution as part of the Place element of the 4Ps of the Marketing Mix. We delve into the process of products or services being distributed digitally and analyse the advantages and disadvantages of this type of distribution. We use WestFlix, a new TV streaming service, as an example to show how digital distribution can be used to offer customers 24/7 access, access to a wider market and lower distribution costs.
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