Marketing mix Product Lesson Plan 'MS word doc.' IGCSE Business Studies

Lesson Plan
Topic: Marketing mix Product - ‘MS word doc.’
Lesson Objective: are shared with the students for awareness and expectation of lesson outcome.
At the end of the lesson, the students will be able to;
Explain Product: •• The costs and benefits of developing new products •• Brand image; impact on sales and customer loyalty •• The role of packaging •• The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram •• How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions.
NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.