pub, 1.21 MB
pub, 1.21 MB

This booklet, in Publisher format, provides a wide range of activities for students to complete when revising the MARKETING UNIT for GCSE Business Studies.

The booklet combines information with activities for students to work through, ensuring students have to process the information rather than simply try to remember it.

The unit covers:

  • Markets
  • Market research
  • Research methods
  • Marketing mix - the 4 Ps
  • Consumer protection

The booklet is part of a series of booklets which cover the whole GCSE course, and can be used in conjunction with the Revision PowerPoint available

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