OCR Business GCSE Marketing Revision

OCR GCSE Business Revision Bundle

This bundle covers essential areas of preparation for OCR Business GCSE exams. The bundle of resources included have been made for use in class or even for students to have high quality resources to take home to best prepare them for their exams, I have had many parents choose to purchase this resource for this reason! The bundle will allow you access to all 11 revision sheets to use instantly in which you will receive BOTH an editable version to add your own style/content and PDF version for easy printing. Students have responded really well to have content clearly assembled to allow them to feel confident. ***They are structured in the following way: *** ***Business activity 1***: * Characteristics of an entrepreneur * The role, importance and usefulness of a business plan. * The features of different types of business ownership * Liability * Risk and reward * The suitability of differing types of ownership in different business contexts ***Business activity 2***: * The aims and objectives of business * How and why objectives might change as businesses evolve * The role and objectives of internal and external stakeholder groups * The effect business activity has on stakeholders * Organic and external growth ***Marketing***: * Role of marketing * The purpose of market research * Primary research methods * Secondary research methods * How appropriate different methods and sources of market research are for different business purposes * The use and interpretation of qualitative and quantitative data in market research * The use of segmentation to target customers * Product design * Product - stages of the product life cycle * Pricing methods * Promotion advertising & sales promotion * Place- distribution * The use of the marketing mix to inform and implement business decisions ***HR 1***: * The purpose of human resources in business * Why businesses have different organisational structures * The importance of business communications * The influence of digital communication on business activity * The impact of current legislation on recruitment and employment * Ways of communicating in a business context * Ways of working ***HR 2***: * Financial methods of motivation * Non-financial methods of motivation * The importance of employee motivation * Different training methods * Why businesses train their workers * Staff development * The benefits to employees and businesses of staff development * Why businesses recruit * Recruitment methods * Selection methods ***Operations 1***: * Different production processes and their impact on businesses * The influence of technology on production and the impact on businesses * Methods of ensuring quality * The importance of quality in both the production of goods and the provision of services ***Operations 2***: * Methods of selling * The contribution of product knowledge, customer engagement and after sales service for good customer service * The impact of consumer law on businesses * Factors influencing business location * The impact of logistical and supply decisions on businesses * Role of procurement ***Finance 1***: * The influence of the finance function on business activity * Simple calculation of break-even quantity * The usefulness of break-even in business decision-making * The difference between cash and profit * Completion of cash flow forecasts ***Sources of finance***: * Ways to raise finance ***Finance 2***: * The concept of revenue, costs and profit and loss in business and their importance in business decision-making * The different costs in operating a business * Calculation of costs and revenue * Calculation of profit/loss * Calculation and interpretation of profitability ratios * Calculation and interpretation of average rate of return * Percentages & percentage change * Averages ***Influences***: * Ethical considerations and their impact on businesses * Environmental considerations and their impact on businesses * The economic climate and its impact on businesses * The concept of globalisation * The impact of globalisation on businesses Please follow and leave a review.