Price Strategies - GCSE Business Studies-Marketing- Full Lesson

This lesson / resource covers **Price Strategies ** and deals with the below learning objectives and been designed for GCSE Business Studies. This resource has one lesson. This lesson follows on from my lesson on price determination in a free market which is available here

Lesson Learning objectives/Outcomes:

• Understand Price as part of the marketing mix
• Know different Pricing Strategies that can be used by a business and why they might be used
• Assess which pricing strategies are best for certain situations

This download includes:

• Full Powerpoint
• Groupwork Table completion task OR Kinaesthetic task (or could be used as both - differentiation)
• Exam Questions with model answers
• Price Strategy Tarsia

The lesson covers

• Cost-plus pricing
• Price penetration
• Price skimming
• Loss leaders
• Competitive pricing
• Promotional pricing
• Psychological pricing
• Price discrimination

All necessary resources to run the lesson are included in this download and all my lessons are for a double lesson i.e. to take around 1 hour and fifty minutes so they can be separated into two single lessons if required.

The aim of all my resources is to provide lessons / activities of good quality that will add value to your lessons / schemes of work without any extra planning.
All activities and resources have been used in class and any errors will be fixed and resources updated as soon as I am aware of any errors. I have priced my resources at what I consider to be a reasonable cost based upon the amount of effort and work I have put into them but all comments and suggestions are very welcome and will be used to improve future resources.

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