This activity uses mini case studies to help students develop a better understanding of how firms may use different pricing strategies in different situations. Look at the 'T instructions&' file for a description of how the lesson was intended to be delivered. Please comment below if you have any suggestions as to how the lesson could be improved.
These case studies have been taken from &';Pricing Strategies Worksheet' (http://www.tes.co.uk/teaching-resource/Pricing-Strategies-Worksheet-3004623/), created by Jennie E. Many thanks.
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