Pricing Strategies, Price Mix part of Marketing Mix

Price as a separate part of Marketing mix plays an important role in the success of any company. this file is fully dedicated to the Price. This materials are covered separately as a separate topic and lecture of Marketing Mix by Bachelor level Students during Principles of Marketing Module.

The agenda of this file is:

- Answer the question “what is a price”?
- Types of Cost
- Identify the three major pricing strategies.
- Identify and define the other important internal and external factors affecting firm’s pricing decisions
- New product, product mix pricing strategies
- Break even Analysis
- Price Elasticity of Demand (Elastic, Inelastic, Unitary)


In this File you will find:

- 1 Pricing Strategies Lecture Power Point Presentation
- 1 Pricing Strategies Seminar Power Point Presentation
- 1 Activity for Price Skimming and Price Penetration
- 1 Activity on Break Even Analysis
- 1 Activity on Price Elasticity of Demand with answers
- 1 Video Clip on Related topic

All materials are covered by Bachelor Level students, Students find them very interesting.
If you will buy and use this materials please provide your feedback for the future improvements, they will be highly appreciated. Thanks.