Product Life Cycle - Business Studies

Product Life cycle is one of the most important marketing concepts for students studying GCSE Business Studies.

The activities and tasks in this lesson resource will help students to apply their knowledge and understanding about the product lifecycle and its key stages, using well known business examples such as Apple. This lesson will also develop students’ key analysis and evlauation skills through the use of a group task whereby students need to recommend a suitable extension strategy for a well known branded confectionery product.

This lesson resources covers all of the following learning aims:
1. Define what the PRODUCT LIFECYCLE is and describe its different stages
2. Explain the methods that a company might adopt to extend the life of a product
3. Advise a company as to how they can extend the lifecycle of their products

This resource comes complete with PowerPoint presentation, student guidance notes and activities.

Note: An updated version of the PowerPoint presentation has been included for the Edexcel and OCR GCSE Business 9-1 Spec.