Product - marketing mix 'ppt' IGCSE Business Studies

Complete Lesson.
*Topic:*Product - marketing mix ‘ppt’, ** IGCSE Business Studies syllabus. *.Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ ‘ with Answers.’
Lesson Objectives;
At the completion of the lesson, the students should be able to;
Define Product. • Identify and explain the costs and benefits of developing new products • Define Brand image – Identify and explain the impact on sales and customer loyalty • Identify and explain the role of packaging • Describe the product life cycle: identify and explain the main stages and extension strategies; draw and interpret a product life cycle diagram • Demonstrate how stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions.
‘Class Activities’ with ‘Answers.’