A revision resource designed to complement the new AQA Business Specification. This handout is focused upon the idea of market segmentation. It examines demographic, income, behavioural and geographic forms of segmentation. It also considers the benefits and drawbacks of market segmentation, the formal STP model, niche and mass marketing, and positioning.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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Business Marketing Revision Pack
A detailed series of marketing notes for GCSE and A Level Business that include revision sheets and some more in depth learning support style materials. The pack does have some over lapping materials as it includes some of the legacy sheets but many exam boards still study these areas e.g. marketing plans, and so I have included them.
£9.95
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AS Business Marketing Revision Pack
New AQA Business specification. Best value package combining the four separate marketing chapters relating to the new specification. This covers setting marketing objectives; understanding markets and customers; segmentation, targeting and positioning (STP) and using the marketing mix.
£5.00
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