Social and Cultural Environments

Social and Cultural Environments is a separate lecture which is covered during International Marketing Module with a Bachelor level student.

In this file you will find:

• 1 Social and Cultural Environments Lecture Power Point Presentation
• 1 Case Study Soccer in the USA: Football’s Final Frontier?
• 1 Case Study Is Tourism the Savior or the Scourge of Venice?
• 1 File for teacher reading in order to get additional insights about topic (may give it to students as well)
• 1 Detailed Lesson Plan

Learning Objectives of the Lecture Power Point Presentation:

1. Define culture and identify the various expressions and manifestations of culture that can impact marketing strategies.
2. Compare and contrast the key aspects of high- and low-context cultures.
3. Identify and briefly explain the major dimensions of Hofstede’s social values typology.
4. Explain how the self-reference criterion can affect decision making at global companies and provide a step-by-step example of a company adapting to conditions in a global market.
5. Analyze the components of diffusion theory and its applicability to global marketing.
6. Explain the marketing implications of social and cultural environments around the globe.

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Global Trade Environment
Global Economic Environment
Introduction to Global Marketing

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