The Apprentice Marketing Project

This task is inspired by an episode of The Apprentice, where teams were challenged to create and advertise a new budget airline. I’ve adapted the task slightly and uploaded the following materials for you to use:

• Booklet of Tasks for students to use (useful websites to research)
• Video clip of parts of the episode (so you don’t have to watch the whole hour)
• A storyboard for pupils to create a digital advert
• A template for pupils to design cabin crew uniform (visual marketing)
• A template of a plane for pupils to design how the airline fleet would look.

Tasks to complete (you will need about 5 x 50 minute lessons)

• Research demographics and decide of target market
• Name and brand the airline
• Storyboard a digital advert for Amazon Prime
• Design the cabin crew uniform and the how the plane will look
• Create an elevator pitch to see your idea to an investor (the teacher!!)