Explore the promotional mix with this video and activity worksheet combination.
The video investigates 5 common promotional techniques used by businesses as part of their promotional mix.
Promotional techniques covered in the video are:
Advertising
Sales promotion
Direct marketing
PR
Personal selling
Each promotional technique is also applied to McDonald’s.
The supporting activity worksheet contains a multiple choice quiz along with an activity for students to apply the promotional mix to a business of their choice. A suggested answer sheet is also available with the free download.
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Nice resource - thanks
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