Investigate four of the most effective ways a business can build a brand, with supporting examples of these being used in real life by businesses inc. Apple, Nike, McDonald’s, and Boohoo with this video and activity worksheet combination.
The 8 minute video explores four of the most effective ways a business can build a brand, which are:
- USP
- Advertising
- Sponsorship
- The use of social media
The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of the various ways a business can build a brand. The resource includes suggested answers.
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