The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam, McDonald’s has 17 stores and Burger King has 13.
In Vietnam, a country spoiled for choice when it comes to food, some U.S. fast food chains are struggling to compete with the local competition.
This activity resource is to be used alongside the CNBC ‘Why Mcdonald’s Flopped in Vietnam’ video which can be found in the Two Teachers Youtube Channel: Business Case Studies playlist.
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Super, thank you for sharing
Excellent resource that can be used for both 6.3 and 3.4.3. of the Cambridge IGCSE Syllabus
A great resource for BME global marketing
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