This marketing mini-test is divided into 4 small parts (Multiple Choice, Fill in the gaps, Complete questions and Case Study 6 marks). This test can be completed in 25 - 35 min after giving pupils some time to revise their notebooks. The total score for this test is 30 marks. The questions cover the following topics: stakeholders, customer needs, business risk, market research, market segmentation, technology in business, with an emphasis on business plans.
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