This full lesson covers the work of Maslow and his Hierarchy of Needs. The lesson includes numerous examples, video clips and tasks to engage learners.

This full lesson covers Vroom’s Expectancy Theory. This lesson is highly visual and includes a large scale group task to engage learners.

This resource provides a practice exam scenario for learners studying to undertake the Unit 7: Business Decision Making examination. The subject of the case study is a horticulture business facing a choice between EU and UK suppliers following the Brexit vote. Learners must produce a report and presentation based on key data provided. Learners will be required to calculate Gross/Net Profit and margins and ROCE. I am an examiner for this unit and have created this scenario based on my knowledge of the assessment’s marking criteria.

This full lesson, with tasks and links to external media covers; Capital expenditure (Non-current assets, goodwill, patents, trademarks, brand name) Revenue Expenditure (Inventory, rent, rates, utilities, insurance, administration, salaries, wages, marketing, bank charges, interest paid, depreciation, discount allowed).

This full lesson, with Excel templates, business information and a teacher’s copy of the completed Cash Flow Forecast, covers how to interpret and create a cash flow forecast as stated in Learning Aim E for Unit 3: Personal and Business Finance.

This full lesson covers A.1 on Unit 7: Business Decision Making. Areas covered include; Business Ideas (Gap in the market, competitors, current trends, likely demand) Developing Business (changes in the economic environment, trends, competition forcing diversification) The session includes videos and tasks to keep learners engaged. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This practice exam scenario is to be used to prepare learners for the Unit 7: Business Decision Making exam. The scenario centers around a new Streaming service and learners must analyse two options for growth, taking into account key market and financial information. Suggested time alloted for activity: 3 hours.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Market research methods and usage Primary/secondary research Validity/reliability/appropriateness/currency/cost Quantitative/qualitative data Sufficiency and focus of the research Selection and extraction The lesson contains a selection of tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This case study for a toy manufacturer covers how to link market research to a marketing strategy using the Marketing Mix. Learners will work in teams to create a market research strategy which they will then have to link to the marketing mix. This case study can be used for a number of different qualifications, from GCSE to BTEC.

This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign; Developing the rationale Interpretation, analysis and use of data Identification of further sources of information Evaluation of the reliability and validity of the information gathered The product life cycle The lesson has links to Knowledge, Skills and Behaviour and external media to help engage learners. There are a wide range of tasks involved in this lesson to allow your learners to consolidate their learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This case study for SWOT and PESTLE is designed using a gay married couple as the business owners who are setting up a business specialising in LGBT events. This case study is a great way to embed equality and diversity in the classroom while your learners use their knowledge in a practical way. Learners must produce a SWOT and PESTLE analysis for the business and then create a visual representation of the strategy for the business owners. This case study is suitable for GCSE, A Level and BTEC as well as any other business related courses.

This activity contains three different case studies for learners to develop a marketing strategy for using the 7Ps framework. This can be used for a variety of courses including BTEC, A Level and GCSE.

This full lesson, with companion documents, covers The Marketing Campaign for Learning Aim C for Unit 2: Developing a Marketing Campaign. The lesson covers; Gantt Charts Marketing Message Selecting an appropriate marketing mix Selecting appropriate media Campaign budget Timelines Evaluation of the campaign Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson with accompanying case study activity covers the extended marketing mix, covering; Price Product Promotion Place People Physical Environment Processes The lesson contains several tasks, discussions and links to external media. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers appropriateness of a marketing campaign, including; Marketing mix reinforcing brand values sustainability of the campaign flexibility of the campaign relevance to organisational goals appropriateness to target market legal and ethical considerations Images removed for copywrite reasons, you will need to add your own images e.g. business logos.