With over two decades of leadership in global product marketing for renowned brands such as PUMA and Adidas, I bring a dynamic blend of industry insight and strategic acumen to my role as an IB DP Business Management educator and IB DP Coordinator at an IB Continuum School. My extensive experience in managing global teams, crafting consumer-driven strategies, and overseeing product lifecycles aligns seamlessly with the IB Learner Profile values, fostering students who are not only knowledgeable and inquiring but also reflective and open-minded. I am committed to guiding students in developing critical thinking and problem-solving skills essential for today’s business landscape. By translating complex industry concepts into accessible, real-world applications, I help students deepen their cognitive understanding and mastery of command terms—essential for both their assessments and their broader understanding of business strategy.