The EDEXCEL/Pearson BTEC Business Unit 7 exam on Business Decision Making can be very difficult for both students and teachers. I am an experienced teacher and Moderator for the Business course and I have put together this Guide, complete with a Model Answer, to a question set a few years ago on a fictitious company called Spick and Span Bathrooms. The Guide will show you, step-by-step, how to disect the data and how to assemble a first-rate answer, helping your students to come up with a framework which can be used when they come to take the Unit 7 examination. An invaluable aid to what can be a tricky assessment!

This is a 43-slide PowerPoint which covers the entire LEARNING AIM F of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 360 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into five main sections: Creation and Analysis of a Sales Forecast: This section explains how businesses use historical data to predict future sales. It includes activities to analyse sales data for a small florist and Apple Inc. Create and Interpret a Cash Flow Forecast: This section covers the importance of cash flow forecasting for planning and managing business finances. It includes examples and activities to create and analyse cash flow forecasts. Creation and Interpretation of a Break-Even Chart: This section explains how to create and analyse break-even charts to determine the point at which a business neither makes a profit nor a loss. It includes examples and activities to calculate and analyse break-even points. Creation and Interpretation of an Income Statement: This section discusses the creation and analysis of income statements to assess business viability and plan for the future. It includes examples and activities to create and analyse income statements. Creation and Interpretation of a Statement of Financial Position: This section explains how to create and analyze statements of financial position to assess a business’s financial health. It includes examples and activities to create and analyse these statements. The presentation emphasises the importance of using financial data for decision-making and forecasting to ensure business success and sustainability. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Learning Outcomes Explore how a business plans its digital marketing campaigns. Analyse the success factors of digital marketing campaigns. Evaluate how a business can effectively use its resources. Assess the campaign against set targets. Key Sections Approach to Learning Aim C: Develop a digital marketing campaign aimed at creating brand loyalty. Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success. Case Study: Beast Mode Clothing: A new fitness and casual clothing brand based in Manchester. Founded by Robert and Liza Williams, former personal trainers to wealthy clients. Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture. Campaign Development: Set SMART objectives for Beast Mode Clothing. Identify target segments (e.g., age, income, community). Define the brand persona and how it will be marketed. Research competitors and their marketing strategies. Outline necessary resources (human, financial, technological). Plan and test digital marketing activities before large-scale implementation. Measure campaign success against specific targets. Integration in Marketing and Promotional Mix: Explore how digital marketing can be integrated into the marketing and promotional mix. Create an extended marketing mix and promotional mix for Beast Mode Clothing. Evaluate the anticipated returns on investment. Conclusion The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 18-slide PowerPoint which covers the entire LEARNING AIM G of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. The PowerPoint emphasises the importance of decision-making in business, highlighting how good decisions can lead to growth and market leadership, while poor decisions can result in losses or even closure. An example given is Kodak’s oversight in 1975 when they invented a digital camera but decided it would have limited demand. Learning Aim G Ratio Analysis: This involves assessing the financial health of a company by comparing different figures from published accounts. It includes liquidity ratios and worked examples to illustrate how to calculate and interpret these ratios. Threats and ‘What If’ Scenarios: This part discusses the importance of considering potential threats and different scenarios when making decisions. Tools like SWOT analysis and PESTLE analysis are used to identify risks and opportunities. Contingency Plans: This section explains the need for contingency planning to provide alternative solutions based on the outcomes of various analyses. An example given is the problems faced by TSB bank in 2018 due to a lack of contingency planning. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 36-slide PowerPoint which covers the entire LEARNING AIM E of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This presentation is part of the Year 2 Business Unit 7: Business Decision Making course and focuses on Learning Aim E: Understanding the Importance of Managing Resources. The aim is divided into three sections: Human Resources, Physical Resources, and Financial Resources. Human Resources - Staff Requirements. Wages or Salaries. Full-Time or Part-Time Working. Recruitment Process. Training Requirements. Physical Resources - Premises. Equipment Required. Vehicles. IT Hardware and Software. Suppliers and Cost of Equipment. Financial Resources - Sources of Finance. Start-Up and Running Costs. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 26-slide PowerPoint presentation which covers the whole of the 4th of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Customer Service: Essential skills include good manners, appropriate dress, and positive attitude. Communication: Effective communication involves both verbal and non-verbal elements. Handling Queries: Always be polite, show empathy, and keep customers informed. Dealing with Complaints: Listen carefully, offer alternatives, and escalate serious issues. Authority Limits: Different roles have specific limits on actions like refunds and free products. This is the 4th of 4 Powerpoints which will, together, cover the whole Unit.

This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 21-slide PowerPoint which covers the complete Learning Aim A (the 1st or 3 parts) which make up Unit 20 on Corporate Social Responsibility. This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. This is a summary of the presentation: CSR Definition: CSR involves integrating social and environmental concerns into business operations voluntarily. Business-Society Interdependence: Businesses and society are interdependent, with each needing the other for various resources and support. CSR Issues: CSR issues include environmental, consumer protection, and supply chain/community concerns. Stakeholder Expectations: Different stakeholders, including employees, suppliers, customers, and government, have specific expectations from businesses. **Please look out for PowerPoints covering Learning Aim B and Learning Aim C which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**

**This is a 42-slide PowerPoint which covers the entire LEARNING AIM A of Unit 7 - BUSINESS DECISION MAKING. ** There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. Learning Aim A, is divided into two sections: A1 – Business Ideas and A2 – Purpose and Structure of the Business1. Starter Activity: The presentation begins with a thought-provoking activity about the implications of half of the world’s population never having used a telephone. Business Plan Definition: It defines a business plan as a formal document outlining the intentions and purpose of a business, including its goals and how they will be achieved. Business Ideas: This section discusses how business ideas can emerge at any time and can be justified in various ways. It includes examples of ‘start-up’ businesses that identify gaps in the market, monitor competitors, follow current trends, and anticipate likely demand. Developing Business: It explains the need for businesses to evolve over time to maintain market share and meet consumer expectations. Factors influencing business development include changes in the economic climate, trends, and competition. Purpose and Structure of the Business: This section emphasizes the importance of having a clear purpose and structure for any business, regardless of its size. It discusses different types of business structures (flat, matrix, hierarchical) and how location can influence a business’s purpose and structure. Evaluation, Justification, and Synthesis of Business Ideas: The presentation concludes with a discussion on the importance of evaluating, justifying, and synthesizing business ideas. It highlights the iterative cognitive process involved in making informed business. Activities: Throughout the presentation, there are various activities designed to engage students, such as reviewing the impact of the Coronavirus outbreak on Virgin Atlantic, summarizing business failures, and exploring local high streets. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 60-slide PowerPoint which covers the entire LEARNING AIM D of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 18 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Market Structures: This section explains different types of market structures, including perfect competition, imperfect competition, monopoly, oligopoly, and monopolistic competition. It discusses the characteristics of each structure, such as the number of firms, freedom of entry and exit, nature of products, and the competitive environment. The Relationship Between Demand, Supply & Price: This part explores the factors influencing demand and supply, such as affordability, competition, availability of substitutes, GDP levels, and consumer needs. It also covers the concept of price elasticity of demand (PED) and how it affects business decisions. Pricing & Output Decisions: The final section focuses on how businesses make pricing and output decisions in different market structures. It discusses the impact of demand, price elasticity, and market structures on these decisions. It also highlights how businesses respond to competitors’ pricing and output decisions. Overall, the presentation provides a comprehensive overview of key economic concepts relevant to business students. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 10-slide PowerPoint presentation which covers the whole of the third of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Who are your Customers? The focus is on identifying and understanding different types of customers. It categorizes customers into two main types: internal customers and external customers. The presentation also highlights the main differences between internal and external customers, such as their relationship with the organization and their needs. It discusses customers with special requirements, including non-English speakers, different age groups, different cultures, gender differences, families, and customers with special needs. Additionally, it covers factors that impact different customer service expectations, such as the customer’s age, culture, public image of the business, and disposable income. The presentation includes activities and review questions to reinforce the concepts discussed. This is the 3rd of 4 Powerpoints which will, together, cover the whole Unit.

This is a 40-slide PowerPoint presentation which covers the whole of the first of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. The presentation covers the principles and importance of customer service in business. It starts by defining customer service as all the ways a business meets customer expectations to satisfy customers. It highlights various customer service roles, both direct (e.g., receptionists, call centre workers) and indirect (e.g., cleaners, engineers). The presentation also discusses different types of customer service, such as face-to-face service in hotels and restaurants, and remote customer service for online businesses. It emphasises the importance of teamwork in providing good customer service and the need for consistent and reliable service. Customer satisfaction is another key topic, with a focus on how businesses can satisfy customers through techniques like providing extra services, accuracy, and value for money. The presentation also covers the benefits of good customer service, such as increased sales, profit, and customer retention. There are several activities throughout the presentation, including identifying customer service roles, comparing good and bad customer service experiences, and reviewing techniques for providing customer satisfaction. This is the 1st of 4 Powerpoints which will, together, cover the whole Unit.

This is a 19-slide PowerPoint presentation which covers the whole of the second of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Customer Service: Effective customer service involves monitoring feedback and adhering to industry and organizational codes. Legal Compliance: Businesses must comply with legal standards, including health and safety, sale of goods, data protection, and equal opportunities. Ethical Standards: Maintaining ethical standards is crucial, such as not misleading customers or withholding valid refunds. Organizational Procedures: Following procedures ensures consistent service, competitive edge, and alignment with mission statements. Risk Management: Minimizing hazards and risks involves identifying potential dangers and taking steps to mitigate them. This is the 2nd of 4 Powerpoints which will, together, cover the whole Unit.

A FREE guide for students and teachers on how to structure your coursework answers for the first part of the first assignment for BTEC Business Unit 1. This guide was successfully used with many classes over the years and students who followed it achieved great results. If you find the guide useful, why not take a look at the other ever-growing collection of resources on the website? Good luck with your teaching/studies!

These FREE activity sheets accompany the 4 PowerPoint presentations which make up the Unit, Principles of Customer Service. These sheets should be downloaded by anyone who purchases ANY of the 4 PowerPoints for this Unit.