Explore what economy pricing is and how easyJet uses economy pricing to help it gain market share. The 3 minute explainer video explains what economy pricing is and provides a business example form easyJet about how they have used this pricing strategy to gain customers in a crowded market. The supporting activity worksheet contains a gap fill exercise for students to apply their understanding of economy pricing. The resource also includes suggested answers and is ideal to be used in class to introduce the topic or as a homework task.

Explore what penetration pricing is and how Disney+ used penetration pricing to gain market share. The 3 minute explainer video covers how Disney+ entered a crowded market, but through their pricing strategy, they were able to capture the attention of consumers and quickly gain traction. The supporting activity worksheet contains a gap fill exercise for students to apply their understanding of penetration pricing. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Investigate how job production is used in business with this video and activity worksheet combination. The 2 minute explainer video covers the key advantages and disadvantages of job production alongside how it can benefit small business owners and manufacturers. The supporting activity worksheet contains a case study which requires students to apply their knowledge of job production to support a business owner who is thinking of using job production. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Explore what psychographic segmentation is and how Coca-Cola have used this market segmentation strategy to target customers with adverts that resonate with them. The 3 minute explainer video covers the basics of psychographic segmentation and then provides real world examples of how it can be used by businesses. The supporting activity worksheet contains a creative task where students need to create an email marketing campaign for a business using their knowledge gained from the video. This resource includes a model answer and is ideal to set as a homework task.

Investigate how batch production is used in business with this video and activity worksheet combination. The 3 minute explainer video covers the key advantages and disadvantages of batch production alongside how it is used by businesses such as Nike and bakeries. The supporting activity worksheet contains a gap fill activity which requires students to apply their knowledge of batch. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Investigate the key differences between a debit card and a credit card with this video and activity worksheet combination. The 2 minute explainer video explores and explains the key details about both debit cards and credit cards, alongside the benefits and drawbacks of each one. The supporting activity worksheet contains a tasks for students to apply their knowledge after watching the explainer video. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Explore what psychological pricing is and how Apple uses it to subconsciously make their prices appear cheaper than they are. The 3 minute explainer video covers what psychological pricing is and how a global brand like Apple uses it. The supporting activity worksheet contains 5 multiple choice questions along with some more detailed questions to check understanding of the topic. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Investigate the key differences between a direct debit and a standing order with this video and activity worksheet combination. The 2 minute explainer video explores and explains the key details about both direct debits and standing orders, alongside the benefits and drawbacks of each one. The supporting activity worksheet contains a series of multiple choice questions for students to complete and test their knowledge after watching the explainer video. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Resource information: A 3 minute video which provides an insight into the key sources of advice, guidance and information available to support people with their personal finance. A free supporting activity worksheet is also included which allows students to apply their knowledge (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Explore what price skimming is and how Microsoft used price skimming to launch the Xbox One. The 3 minute explainer video covers how Microsoft used the pricing strategy of price skimming to launch the Xbox One and make money from their early adopters. The supporting activity worksheet contains a multiple choice quiz for students to apply their understanding of price skimming. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Resource information: A 4 minute video which provides an insight into the common types of promotion used in business. A free supporting activity worksheet is also included which allows students to apply their knowledge (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Ever wondered what your options are when it comes to borrowing money? In this 5 minute video, we’ll discuss the different types of borrowing options available, including personal loans, credit cards and some rarer alternatives. We’ll also go over the pros and cons associated with each option. By the end of the video students will have a good overview of what their personal finance options are when it comes to borrowing. The supporting activity worksheet contains a variety of multiple choice questions that are designed to check understanding of the borrowing options covered in the video. There is also a teacher answer sheet included in the free download.

Investigate how the environment is impacting how businesses such as; Patagonia, Tesla and Sainsbury’s operate. The 3 minute explainer video covers how Patagonia, Lush, Sainsbury’s and Tesla have changed the way they operate because of the environment and how they are tackling climate change, waste and pollution in their businesses. The supporting activity worksheet contains a crossword for students to apply their understanding of green business practices. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Financial institutions are organisations that provide financial services to individuals and businesses. The 6 minute video explores 9 different financial institutions and the different services they provide, such as dealing with peoples money, providing financial products and ensuring the stability of the UK economy. The supporting activity worksheet is a crossword covering key topics from the video, giving students an opportunity to apply their knowledge from the video in a fun way.

Resource information: A 4 minute video which provides an insight into the concept of using a balance sheet in business with a supporting example of how to complete one. A free supporting activity worksheet is also included which allows students to apply their knowledge of completing a balance sheet for a business (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Investigate how mass production is used in business with this video and activity worksheet combination. The 3 minute explainer video covers the key advantages and disadvantages of mass production alongside how it is used by businesses such as Tesla and Nike. The supporting activity worksheet contains a series of multiple choice questions which requires students to apply their knowledge of mass production. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Resource information: A 5 minute video which provides an insight into the different types of saving and investment available to people. A free supporting activity worksheet is also included which allows students to apply their knowledge of the different types of saving and investment (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: An 8 minute video which explores the concept of measuring efficiency in business and covers three key efficiency ratios: Trade receivable days Trade payable days Inventory turnover A supporting task is also included which allows students to apply their knowledge of these efficiency rations whilst watching the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Learn how the four elements of the marketing mix - product, price, place, and promotion - interact and influence one another to create a cohesive and effective marketing strategy with this video and activity worksheet combination. The 3 minute explainer video features real-world examples from Apple and Aldi that demonstrate how these two businesses use the 4 Ps of marketing to make strategic decisions. You’ll discover how product design, pricing strategy, distribution channels, and promotions all come together to help businesses achieve their goals The supporting activity worksheet contains a tasks for students to apply their knowledge after watching the explainer video. The resource also includes suggested answers and is ideal to be used in class to expand knowledge about the marketing mix and its impact in business or as a homework task.

Mark-up is an important calculation that most businesses use. The 3 minute video explores what mark-up is and how it can be calculated. There is an example of how mark-up is calculated along with a section of the video where students can attempt a question themselves and then watch an explanation of how it is calculated afterwards. The supporting activity worksheet contains practice questions on mark-up to help students apply their knowledge of what they have covered in the video.