Discover the contrasting approaches of cosmetics company Lush and multinational food and beverage company Nestle. The 3 minute explainer video covers how Lush prioritises ethics and fairness, while Nestle prioritises profit at the expense of their suppliers, customers, and employees. Learn about the impact of these approaches on their profits and which side aligns with your moral values. The supporting activity worksheet contains a case study on a fictional company that has changed its approach to business. There are questions at the end of the case study to assess their understanding of the text. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Key details: This is the fifth and final instalment of our premium resource packs for Unit 1: Exploring Business of the BTEC Level 3 Business qualification. This Learning Outcome E resource package includes: Teacher PowerPoint presentation with 79 slides and 18 activities. Student activity workbook containing 18 activities over 34 pages (directly matching the ones in the PowerPoint). Summative Kahoot quiz on Learning Outcome E. Learning Outcome E student knowledge checklist. Suggested answers booklet for the activity workbook. The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples, and activities for each topic in the specification for Learning Outcome E. Additional details: We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content. The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content. The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section. Answers are available for each activity where applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended

Explore what market share is and how market share is calculated. This 3 minute explainer video covers the basics of what market share is and the calculation used by companies to workout their market share. The supporting activity worksheet contains a number of market share calculation that will help students practice how to calculate a company’s market share. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Explore what behavioural segmentation is and how Nike uses behavioural segmentation to target customers with different buying habits and behaviours. The 3 minute explainer video explains what behavioural segmentation is and provides a business example form Nike about how Nike uses information about their customers behaviour to target them with personalised emails marketing. The supporting activity worksheet contains a crossword that covers key parts of behavioural segmentation. The resource also includes suggested answers and is ideal to be used in class to introduce the topic or as a homework task.

Investigate the importance of having a USP in business with this free video and activity worksheet combination. The explainer video explores how Apple developed a unique selling point (USP) that helped it to become one of the biggest brands in the world! The supporting activity worksheet contains a scenario and 5 separate tasks for students to apply their knowledge of unique selling points in business.

Investigate the importance of having a budget in business and the 3 key types of budget which are used to increase the chances of financial success with this free video and activity worksheet combination.

Explore what premium skimming is and how Rolex have used the premium pricing strategy to help create a luxury brand. The 3 minute explainer video covers how luxury brands like Rolex use premium pricing to help create a high end brand. The video explains what premium pricing is and has real world examples throughout. The supporting activity worksheet contains a number of questions that allows students to apply their understanding of premium pricing from the video. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Resource information: A 5 minute video that explores the different types of technology used in business. This video covers e-commerce, social media, digital communication & payment methods. The downloadable worksheet contains a scenario based activity that gives students the opportunity to apply knowledge gained from the video. The download also comes with a teacher answer sheet that has suggested answers for the scenario activity. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the activity. Alternatively it could be used as a task in class.

This is the third instalment following directly on from Learning Outcomes A & B of Unit 2: Developing a Marketing Campaign for the BTEC Level 3 Business qualification. This Outcome C resource package includes: Teacher PowerPoint presentation with 155 slides and 36 activities. Student activity workbook containing 36 activities (directly matching the ones in the PowerPoint). Summative Kahoot quiz on Learning Outcome C. Learning Outcome C student knowledge checklist. The PowerPoint presentation is fully animated and ready to deliver. It contains a mixture of topic information, examples , and activities for each topic in the specification for learning outcome C. We have kept the formatting simple with a white background and black text, so it can be easily adapted to your school or colleges presentation template. It is also fully editable in case you want to add or amend any content. The supporting student activity workbook is a resource you can provide to all your students, either as a paper hand out or as a digital copy to use on Teams or the VLE of your choice. This contains every single activity that is on the PowerPoint presentation, allowing students to easily follow the content you deliver and then conveniently complete tasks all within one workbook for the whole learning aim. Allowing you as the teacher to check their work quickly and conveniently at any given time to assess their progress overtime and easily revisit past topic areas etc. Again, this is also fully editable in case you want to add or amend any content. The videos on the PowerPoint resource have been embedded, just click allow content when you open up PowerPoint for them to work automatically when teaching. Alternatively, the YouTube link is in the notes section. Answers are available for each activity were applicable i.e. calculation tasks or if there is a definitive answer. Some tasks are very creative or based on students opinion, in this case peer assessment and tutor feedback is recommended.

Resource information: A 4 minute video which provides an insight into the concept of profit and loss in business with supporting examples of how it is calculated in business. A supporting task is also included which allows students to apply their knowledge of calculating profit and loss based on a scenario for ‘Chloe’s Coffee’ once they have watched the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: A 5 minute video which provides an explores some of the most common sources of finance used by growing and established businesses. A supporting task is also included which provides students with the opportunity to apply their knowledge of the various sources of internal and external finance once they have watched the video (inc. suggested answers for guidance). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: An eight minute video which provides an insight into the importance of employment law and covers the key principles of employment law, which are: Recruitment Pay Discrimination Health and safety A supporting task is also included which allows students to apply their knowledge of employment law and the nine protected characteristics once they have watched the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: A 3 minute video which provides an insight into how the elements of the marketing mix work together and the key factors which impact the 4Ps in business. A supporting task is also included which allows students to apply their knowledge of the factors which impact the marketing mix to a business of their choice once they have watched the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: A 4 minute video that explains how and why businesses expand globally? Globalisation has allowed businesses to expand globally and make billions in the process. Non have done it better than McDonald’s. This video covers the key concepts of globalisation, with example from McDonald’s. The downloadable worksheet contains a crossword that gives students the opportunity to apply knowledge gained from the video. The download also comes with a teacher answer sheet. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the activity. Alternatively it could be used as a task in class.

Resource information: A 5 minute video that explains how legislation impacts businesses in terms of the costs involved and the positive and negative consequences of following and not following legislation. The downloadable worksheet contains a research task that gives students the opportunity to apply knowledge gained from the video. The download also comes with a teacher answer sheet that has suggested answers for the research activity. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the activity. Alternatively it could be used as a task in class.

Resource information: A 5 minute video that explores why cash is so important to a business. This video covers the reasons why a business needs cash and the consequences of not having enough cash in the business. The downloadable worksheet contains a number of questions that are based on knowledge gained from the video. The questions get students to summarise the key reasons why a business needs cash. The download also comes with a teacher answer sheet. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the questions. Alternatively it could be used as a task in class.

Resource information: A 5 minute video that investigates the costs involved in producing a product or providing a service. This video covers fixed & variable costs and how to calculate total costs. The downloadable worksheet contains a variety of questions that are based on the knowledge gained from the video. It gets students to understand how to calculate total costs using both variable and fixed costs, along with why total costs are important to a business and its decision making process. The download also comes with a teacher answer sheet. Suitable for: This resource is ideal to set as homework or could be used as a task in class.

Resource information: A 5 minute video that explains what a Public Limited Company (PLC) is, the advantages and disadvantages and how it can be used to grow a business. The downloadable worksheet contains a task that gives students the opportunity to apply knowledge gained from the video. The download also comes with a teacher answer sheet that has suggested answers for the activity. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the activity. Alternatively it could be used as a task in class.

Resource information: A 5 minute video that investigates 5 tactics Amazon uses to get you to spend more money when shopping online. The video explains each tactic they use and the impact this has on spending behaviour. The downloadable worksheet contains an activity where students need to create a social media infographic that explains how a business of their choice encourages customers to spend more online or in store. The worksheet also comes with an example of what students could create for the activity. Suitable for: This resource is ideal to set as homework or could be used as a task in class.