1.4.3 The marketing mix GCSE Business Studies

In this informative PowerPoint Presentation I cover:

What the marketing mix is and the importance of each element:

• price, product, promotion, place.
  How the elements of the marketing mix work together:
• balancing the marketing mix based on the competitive environment
• The impact of changing consumer needs on the marketing mix
  The impact of technology on the marketing mix:
• e-commerce, digital communication.

There is also an activity at the end which is designed to help students be able to apply the four P’s to their product of choice or one mentioned in the activity. I have put a lot of time into preparing this presentation and I hope you will find it outstanding.