3.3.3 Place – distribution channels:
• Advantages and disadvantages of different channels, e.g. use of wholesalers, retailers or direct to consumers
• Recommend and justify an appropriate distribution channel in given circumstances
3.3.4 Promotion:
• The aims of promotion
• Different forms of promotion and how they influence sales, e.g. advertising, sales promotion
• The need for cost-effectiveness in spending the marketing budget on promotion
3.3.5 Technology and the marketing mix:
• Define and explain the concept of e-commerce
• The opportunities and threats of e-commerce to business and consumers
• Use of the internet and social media networks for promotion
*Unit 3 review
sample questions and answers
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