AQA A Level Business Studies - 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning
Comprehensive lesson containing a full presentation and activities included. The lesson outlines all the specification of 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning for AQA A Level Business Studies.
This lesson covers the entire process and value of segmentation, targeting, and positioning, as well as the key influences on choosing a target market and positioning strategy.
This lesson teaches the following content:
- Overview of segmentation methods: demographic, geographic, income, and behavioural segmentation.
- Explanation of targeting strategies, including niche and mass marketing.
- Market mapping and its importance in positioning.
- Influences on choosing a target market and positioning approach.
Key features of this lesson include:
- Recap questions with answers to consolidate understanding.
- Engaging starter activity to introduce key concepts.
- Full explanation with real-life examples from McDonald’s and Aldi.
- Activity at the end where students develop their own business idea and apply segmentation, targeting, and positioning strategies.
- Editable pre-formatted slides, updated to the latest specification.
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