pptx, 5.21 MB
pptx, 5.21 MB
png, 173.1 KB
png, 173.1 KB
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png, 184.13 KB
png, 148.49 KB
png, 148.49 KB

AQA A Level Business Studies - 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning

Comprehensive lesson containing a full presentation and activities included. The lesson outlines all the specification of 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning for AQA A Level Business Studies.
This lesson covers the entire process and value of segmentation, targeting, and positioning, as well as the key influences on choosing a target market and positioning strategy.

This lesson teaches the following content:

  • Overview of segmentation methods: demographic, geographic, income, and behavioural segmentation.
  • Explanation of targeting strategies, including niche and mass marketing.
  • Market mapping and its importance in positioning.
  • Influences on choosing a target market and positioning approach.

Key features of this lesson include:

  • Recap questions with answers to consolidate understanding.
  • Engaging starter activity to introduce key concepts.
  • Full explanation with real-life examples from McDonald’s and Aldi.
  • Activity at the end where students develop their own business idea and apply segmentation, targeting, and positioning strategies.
  • Editable pre-formatted slides, updated to the latest specification.

I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

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3.3 Marketing Management - AQA A Level Business Studies - Lesson PowerPoints

This comprehensive bundle includes all the essential lessons covering the full specification for 3.3 Marketing Management for AQA A Level Business Studies. Each lesson is meticulously designed to ensure students grasp the critical concepts needed for success in their exams. While each lesson is tailored to its specific content, most will contain the following key features: Included Topics: 3.3.1 Setting Marketing Objectives Detailed exploration of marketing objectives and their alignment with overall business strategy. 3.3.2 Understanding Markets and Customers Focus on market research, customer behaviour, and the importance of understanding your audience. 3.3.3 Segmentation, Targeting, Positioning Comprehensive analysis of segmentation methods, targeting strategies, and positioning with real-world applications and activities. 3.3.4 Using the Marketing Mix Thorough examination of the 7Ps of marketing, including in-depth lessons on each element: Product, Price, Place, Promotion, People, Process, and Physical Evidence. Key Features of the Bundle: Full presentations with editable pre-formatted slides. Model answers and mark schemes provided for most exam-style questions. Recap questions with answers to consolidate learning in most lessons. Engaging starter activities to introduce key concepts. Real-life case studies and practical application tasks in most lessons. Scaffolding and support for lower ability students across the bundle. Fully aligned with the latest AQA A Level Business Studies specification. Free Sample If you're curious about the quality of my resources, please see below for free versions of my lessons: Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 Special Offer: I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

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