This double lesson introduces learners to the various digital and non-digital types of advertising medium used. We start off by looking at what advertising, before watching some TV ads. There are quite a lot of methods students to need to know along with their pros and cons so there are a few days this can be delivered. An independent research task where students find the pros and cons for either digital or non-digital and then feedback to class. A walk around the class activity where students find the pros and cons of the advertising methods and compelte their tables with notes, or this can be delivered as a matching task to be done on tables in groups.
Research task, MCQs, debate, exam style question and a box plenary to finish with.
Colourful, concise and engaging slides!
Thank you
4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each
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