4.5 Public relations - OCR Cambridge National in Enterprise and Marketing R067 (2022)

This double lesson introduces learners to the three methods of building public relations. We start by looking at some real examples of product placement such as Krispy Kreme doughnuts in the Power Rangers movie, we then look at the pros and cons of this method of PR. We then watch some TV adverts with celebrities endorsing products before going onto the pros and cons of this method of PR. Finally, we look at press and media releases such as Apple’s annual iPhone event in September, although emphasis on how these methods can apply to a small business context for R067. Some consolidation questions before ending with a research task, debate and box plenary.

Colourful, concise and engaging slides!

Thank you