This lesson pack contains detailed information and explanations on:
PowerPoint:
- The implications for marketing of increased globalisation and economic collaboration
- The importance of international marketing for a business
- International markets – identification, selection and entry
- Whether a business in a given situation should develop an international market through pan-global marketing or maintain local differences
- Choosing a strategy, in a given situation, to develop a global market
- Factors influencing the method of entry into international markets
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