9609 [Updated 2020] CIE A2 Level Business Unit 3 Marketing

These presentations aim to cover all of the syllabus points pertinent to CIE A Level Business Unit 3 - Marketing, they reference page numbers and activities found in the core textbook suggested by CIE.

The following topics are covered in varying levels of detail:

3.1 What is marketing? :no content beyond Cambridge International AS Level.
3.2 Market research :no content beyond Cambridge International AS Level.
3.3 The marketing mix :no content beyond Cambridge International AS Level.
3.4 Marketing planning
3.4.1 Market planning
3.4.2 Elasticity
3.4.3 Product development
3.4.4 Forecasting
3.4.5 Coordinated marketing mix
3.5 Globalisation and international marketing
3.5.1 Globalisation
3.5.2 Strategies for international marketing

These presentations are not a substitute for experienced teaching, a thorough understanding of the syllabus and individual needs of the classroom, but I hope that these can save you time and give you some ideas to work from.