A Level Edexcel Business Studies - Detailed 1.1.1 Teaching Powerpoint - Mass and Niche Markets

This 28 page powerpoint includes detailed notes designed to be put to use in an exam format,quick fire questions ,key definitions and formulas, exam style questions ,detailed,easy to follow mark schemes and marked student response.This has been designed with students in mind and is the perfect resource to use to structure a lesson.

CONTENTS

2-Introduction to markets and the type of markets
3-Mass Markets
4-Detailed and analyzed look at the advantages and disadvantages of operating in a mass market
5- 4 Mark Exam Style Question on mass markets
6- Detailed mark scheme
7- Example marked answer
8-Detailed look at niche markets and the advantages and disadvantages of operating in them
9-Formula,definition and importance of market share and size
10-Formulas in practice + 4 marker on market share
11-Worked answers of above questions
12-Defining Brands,the importance of branding and how a business can use them
13-10 mark question on branding
14-detailed mark scheme
15-Marked student answer