A-Level/ IB Business Case Study - Organizational Objectives - Chipper Cookies

The Board are unhappy with Camille Cuqi, founder and CEO of Chipper Cookies. With sales falling and rumours that potato chips giant, Saturn is thinking of entering the cookie market, the Board want to see ideas for expansion. Camille proposes two options at the next Board meeting - enter the French market or start producing potato chips. Which one should she choose?

This case study is based on the topic Organizational Objectives. This fits into the following syllabi:

A-Level - 3.7.1 - Mission, Corporate Objectives and Strategy (SWOT), 3.7.6 - Assessing the External Environment (Corporate Social Responsibility), 3.8.1 - Strategic Direction (Ansoff Matrix)
IB - 1.3 -Organizational Objectives

This allows students to practice their knowledge of:-

• A SWOT Analysis
• Corporate Social Responsibility
• The Ansoff Matrix
• Growth Strategies

This case study is based on a fictional organization and contains a number of questions. The case study includes an answer scheme.