This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include;
Benefits of online advertising;
- Cost
- Measurability
- Formatting
- Targeting
- Coverage
- Speed
Concerns of online advertising;
- Banner blindness
- Illegal activity
- Display variations
- Ad blocking
- Data security
- Consumer location tracking
- Spam
The lesson contains links to external media and several tasks to engage learners.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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BTEC Level 3 Business Unit 17: Digital Marketing Full Unit
This bundle fully covers Learning Aims A/B/C for Unit 17: Digital Marketing. The bundle contains PowerPoints for each Learning Aim.
£19.99
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BTEC Level 3 Business Unit 17: Digital Marketing Learning Aim B (Full)
This bundle of lessons completely covers Learning Aim B of Unit 17: Digital Marketing, including; B1 - Digital Marketing Objectives B2 - Digital Strategies to Meet Target Objectives B3 - Return on Investment Compensation Models B4 - Benefits and Concerns of Online Advertising The lessons contain several links to external media and tasks to engage learners.
£8.99
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