pptx, 511.72 KB
pptx, 511.72 KB

This full lesson covers appropriateness of a marketing campaign, including;

  • Marketing mix
  • reinforcing brand values
  • sustainability of the campaign
  • flexibility of the campaign
  • relevance to organisational goals
  • appropriateness to target market
  • legal and ethical considerations

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

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