BTEC Level 3 Business Unit 2 Developing a Marketing Campaign Revision Guide

This revision guide breaks down the assessment which students have to complete as part of the Unit 2 Developing a Marketing Campaign.

The guide is broken into multiple different sections:
1. A break down of the unit and the sections each student will receive when sitting the exam (Part A, B and Activity 1 and 2).
2. The BTEC example of a good piece of work.
3. Activity 1 and 2- what you have to complete for each section along, the marking criteria and some brief notes about marketing theory/models.
4. A suggested structure which the research should follow.

UPDATE: after receiving the results from the MARCH 2018 results day, 48 of the 50 students who take business at my school, achieved a pass or higher in this assessment. This booklet should be issued to students to assist their learning and many of the students have found this guide useful in understanding what they need to include in their research and the assessment.