This full lesson, with supporting case study handout, covers Situational Analysis as part of Learning Aim C of Unit 2: Developing a Marketing Campaign. Areas covered includes;
- SWOT analysis
- PESTLE analysis
- Identifying competitors
Learners will have to apply their knowledge to a given case study and will explore each area of SWOT and PESTLE in detail. The lesson contains several tasks and links to external media.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
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BTEC Level 3 Business Unit 2: Developing a Marketing Campaign Full Unit
This bundle fully covers Learning Aims A/B/C for Unit 2: Developing a Marketing Campaign. The lessons are packed with activities, examples and links to external media such as videos and news articles to engage your learners.
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign Learning Aim C Complete
This bundle fully covers Learning Aim C of Unit 2: Developing a Marketing Campaign. The lessons contain several tasks and links to external media such as videos and news articles to engage learners.
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