This lesson covers A1 Purpose of Market Research for Unit 22: Market Research. The lesson covers the following;
- Understanding customer behaviour
- Determining buying trends
- Investigating brand/advertising awareness
- Aiding new product development
- Investigating feasibility of entry into new markets
The lesson contains links to external media and several tasks to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
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BTEC Level 3 Business Unit 22: Market Research Full Unit
This bundle fully covers Unit 22: Market Research for the Level 3 BTEC programmes in Business.
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BTEC Level 3 Business Unit 22: Market Research Learning Aim A (Full)
This bundle covers A1, A2 and A3 of Unit 22: Market Research on the Level 3 Business programme.
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