This full lesson covers C2 of Unit 3: Enterprise and Entrepreneurship in the eSport Industry. The session covers;
Selection of appropriate SMART objectives, e.g. understanding customer wants and needs,
developing new products, profitability, brand awareness and market share, diversification,
brand awareness and loyalty, sales volume, spectator volume, increasing efficiency,
adapting elements of the physical experience, adapting processes to better meet needs
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
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