This full lesson covers B2 of Unit 3: Enterprise and Entrepreneurship in eSports. The content covers includes;
• Understanding and identifying customer behaviour, trends and needs.
• Identifying competition and unique selling point (USP).
• Investigating brand/advertising awareness.
• Helping new product and/or service development.
• Investigating feasibility of entry into new markets.
• Meeting marketing objectives.
• Identifying target market/audience of the product, fan base and consumer.
• Identifying a gap in the market.
• Identifying current market trends.
• Investigating potential demand.
• Understanding economic climate and place within the esports ecosystem.
• Identifying business risks, including a competitor analysis.
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BTEC Level 3 eSports Unit 3: Enterprise and Entrepreneurship Learning Aim B (Full)
This bundle covers Learning Aim B of Unit 3: Enterprise and Entrepreneurship. Topics covered include; B1 Generating and refining esports enterprise ideas B2 Purpose and objectives of market research B3 Types of research B4 Appropriateness and review of market research findings
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BTEC Level 3 eSports Unit 3: Enterprise and Entrepreneurship in the eSports Industry Full Unit
This bundle of resources covers all aspects of BTEC Level 3 eSports Unit 3: Enterprise and Entrepreneurship in the eSports Industry. The bundle includes; * 17 PowerPoint based lessons that have a wide variety of tasks and links to external media to engage learners.
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