BTEC Level 3 Unit 8: Business and Social Media - A1.Social-Media-Websites

This full lesson covers the following topic areas;

A1 Social media websites

Developments in social media affect the way organisations promote products and services:

social media websites are constantly evolving and new features are introduced regularly features, structure and target audience of different social media websites, e.g. Facebook®, Twitter®, LinkedIn®, Google+TM and YouTube®.
How organisations can use social media websites to support their business aims and needs, including:

creating an image or brand
promoting products and services
communicating with customers
customer service
resolving queries and managing issues.
Features of social media websites tailored to organisational needs, including:

advertising
website and mobile device integration
relationship to search engine optimisation (SEO)
profile on the sites, describing the organisation to visitors
usage data indicating the profile of followers and effectiveness of posts, e.g. Facebook Insights, Twitter Analytics and Google Analytics
audience profiles (age, gender, income) of social media websites.