This full lesson covers the following topic areas; A1 Social media websites Developments in social media affect the way organisations promote products and services: social media websites are constantly evolving and new features are introduced regularly features, structure and target audience of different social media websites, e.g. Facebook®, Twitter®, LinkedIn®, Google+TM and YouTube®. How organisations can use social media websites to support their business aims and needs, including: creating an image or brand promoting products and services communicating with customers customer service resolving queries and managing issues. Features of social media websites tailored to organisational needs, including: advertising website and mobile device integration relationship to search engine optimisation (SEO) profile on the sites, describing the organisation to visitors usage data indicating the profile of followers and effectiveness of posts, e.g. Facebook Insights, Twitter Analytics and Google Analytics audience profiles (age, gender, income) of social media websites.

This full lesson covers the following topic areas; Learning aim A: Investigate the purpose and principles of digital graphics and animation A1 Digital image representation Characteristics, application and implications of using digital data to represent digital images. Raster images: 2D arrays dimensions sampling colour modes bit depth resolution compression (lossy, lossless). Vector images: geometrical primitives (points, lines, curves, polygons) paths nodes voxel. A2 3D image representation Principles and application of representing 3D images in digital format. Coordinate systems: left- and right-handed local 3D world 3D viewport camera geometrical primitives (points, lines, voxel). A3 Digital animation techniques Characteristics, application and implications of using digital animation techniques to create and process 2D and 3D animated images. Key frames. Tweening. Motion capture. Wire framing. Coordinate systems (2D and 3D). Environmental physics. Behavioural animation. A4 Uses and applications of digital graphics and animation Uses and applications of digital graphics and animation and the effect on content, format and characteristics. Target audience. Purpose, e.g. education, entertainment, illustration. Target platform. Target medium, e.g. digital, print. Interactivity. Legal and ethical considerations applicable to the equivalent legislation in England, Wales and Northern Ireland, e.g. privacy, security, use of content created by others.

This full lesson covers the following topic areas; A2 Organisational use of social media for business purposes Posting different content formats, e.g. text images video links polls quizzes. Content focus and meaning, e.g. information, promotion, humour, special offers and customer service. Developing an audience and encouraging people to follow or ‘like’ the organisation through the creation and use of engaging content. Keywords and their use in posted content. Developing contacts by following and linking to relevant organisations and individuals, and sharing content posted by others. Direct and indirect advertising. Links to commercial information, e.g. organisation’s website, e-commerce websites. Relationship between the social media website and an organisation’s website, e.g. using: social media buttons on the organisation’s website organisation’s website links within social media posts social media news feeds on the organisation’s website.

This pack of conatins 10 case studies. These case studies can be used for a variety of activities around Business and social media, including role plays, case study analysis, starter activities etc

This full lesson covers the following topic areas; A3 Risks and issues Negative comments on social media sites and damage to reputation. Time constraints on social media interaction, return on time investment. Unforeseen consequences of posted content. Increased vulnerability to cyber criminals.

This full lesson covers the following topic areas; B6 Reviewing and refining plans Working with a client and other relevant stakeholders to improve the quality, effectiveness and appropriateness of the plans, including: gathering feedback from a client and potential users communicating with a client, e.g. email, verbal communication scheduling and documenting meetings agreeing and adjusting timescales refining ideas and solutions.

This full lesson covers the following topic areas; B4 Developing an online community Working with a client to develop a strategy to encourage online community building, including: use of promotional techniques, e.g. requesting feedback surveys special offers or initiatives creating links between social media websites and the organisation’s website monitoring social media website streams and responding to queries, requests and complaints.

This full lesson covers the following topic areas; B3 Content planning and publishing Planning posts and other content to be published on social media websites, including: identifying a target audience, e.g. age gender interest income linking type of content to target audience to ensure it is engaging researching keywords (e.g. Google Adwords) and creating keyword strategies to help users identify content researching the best time to publish content and creating a publishing schedule (type of content, frequency, day and time).

This full lesson covers the following topic areas; B2 Organisational requirements Working with a client to set requirements for the use of social media and the potential benefits for the organisation when compared to traditional promotional methods. Establishing timescales and responsibilities for the use of social media within an organisation. Identifying criteria for measuring the successful use of social media within an organisation. Selection of social media websites to use by matching site profiles to requirements, in terms of an organisation’s business use of social media. Identifying targets for the use of social media, number of followers, ‘likes’ and ‘shares’.

This full lesson covers the following topic areas; Processes to consider when planning the potential use of social media in an organisation, including: the specific requirements of the organisation content planning and publishing developing online communities enforcing social media policies.

This glossary of key terms is useful for revision for Level 3 Unit 3: Planning and Managing a Computing Projects.

BTEC Level 3 Computing: Unit 8 Business and Social Media: Case Study - Football Club