BTEC Level 3 Unit 8: Business and Social Media - B2 Organisational requirements

This full lesson covers the following topic areas;

B2 Organisational requirements

Working with a client to set requirements for the use of social media and the potential benefits for the organisation when compared to traditional promotional methods.

• Establishing timescales and responsibilities for the use of social media within an
  organisation.
  Identifying criteria for measuring the successful use of social media within an organisation.
  Selection of social media websites to use by matching site profiles to requirements, in
  terms of an organisation’s business use of social media.
  Identifying targets for the use of social media, number of followers, ‘likes’ and ‘shares’.