This is a genuine Revisionstation resource written by Sarah Hilton
This is the blue front slide version
This is a complete lesson with a teacher PowerPoint and student worksheet
This lesson covers:
a) Types of promotion
b) Types of branding
c) The benefits of strong branding:
added value
ability to charge premium prices
reduced price elasticity of demand
d) Ways to build a brand
unique selling points (USPs)/differentiation
advertising
sponsorship
the use of social media
e) Changes in branding and promotion to reflect social trends:
viral marketing
social media
emotional branding
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£3.00