A series of 5 case studies for Edexcel A Level Business studies 1.1.2 Market research covering:
a) Product and market orientation
b) Primary and secondary market research data (quantitative and qualitative) used to:
o identify and anticipate customer needs and wants
o quantify likely demand
o gain insight into consumer behaviour
c) Limitations of market research, sample size and bias
d) Use of ICT to support market research:
o websites
o social networking
o databases
e) Market segmentation
Businesses included are:
Unilever
McDonald’s
Coca-Cola
Nike
Apple
Case studies include key points for discussion, markscheme and answer structure following the PeCAN-PiE and AJIM models.
Get this resource as part of a bundle and save up to 33%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Bundle
Edexcel A Level Business Studies Theme 1: Marketing and people
A set of 147 case studies for Edexcel A Level Business Studies Theme 1: Marketing and people Due to bundle size restrictions, the bundle excludes 1.2.3, 1.2.4 and 1.2.5 but if the bundle is purchased, and you email proof of this (the TES resource receipt email) to mrsstrickey@gmail.com, I will be happy to email the missing case studies to you. Each case study relates to a relevant business, contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
£75.00
Bundle
Edexcel A Level Business Case Studies 1.1 Meeting customer needs
All 15 case studies for Edexcel A Level Business Studies, Theme 1, Topic 1.1Meeting customer needs including all subtopics on the market, market positionig and market research.
£10.00
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£5.00