A series of 5 case studies covering 1.2.3 Markets, 1.2.4 Price elasticity of demand and 1.2.5 Income elasticity of demand including:
The interaction of supply and demand
The factors influencing price elasticity of demand
The significance of price elasticity of demand to businesses in terms of implications for pricing
The factors influencing income elasticity of demand
The significance of income elasticity of demand to businesses
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
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