This lesson introduces learners to mission statements and corporate objectives, we start with reading some statements from businesses to identify their missions, we look at corporate objectives and how they come from the mission. a 2 and 12 mark question, both with model answers for students to peer assess with. Structure guidance is given to embed important exam skills right from the start of the course. The questions are based on an engaging case studio on Lego about their mission and corporate objectives. Guidance for peer assesment is straight forward for students and after a few times they will get the hang of doing this like examiners!
Colourful, concise and engaging slides!
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