This lesson introduces learners to the various stakeholders and how they can conflict with shareholders priorities. We start by looking at the different types of stakeholders involved in a business, we then look at their key interests, followed by evaluating the most important interest for each stakeholders. Once students know the interests well, we can start to look at how stakeholders might conflict with each other - a few examples given here.
We read a case study on Unilever, students prepare presentations on whether they should focus on shareholders or stakeholders, this is in the form of a 20 mark question so students could answer it after the presentation, or for homework. Structure guidance and concise points that would be the main focus of the answer is provided.
Colourful, concise and engaging slides!
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