EDEXCEL BTEC Business Level 3 Unit 17 Digital marketing COMPLETE LEARNING AIM B POWERPOINT

This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING.

There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit.

**Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years.
**

There is about 960 minutes worth of teaching in this PowerPoint.

This is a summary of the PowerPoint:

Key Sections

Introduction to Digital Marketing

Objectives and learning outcomes.

Case Study: CardShark

A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards.
Activities include setting business aims, generating leads, and creating SMART objectives.

Lead Generation

Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL).
Activities to generate and manage leads.

Brand Awareness

Using digital marketing tools like social media, online ads, and blogging to create brand awareness.
Activities to create engaging posts and SMART objectives for sustained brand awareness.

Customer Retention

Strategies to retain customers and create a loyal customer base.

Digital Marketing Strategies

Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation.

Compensation Models

Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost.
Activities to evaluate the effectiveness of these models for different types of businesses.

Case Study: Netflix

Analysis of Netflix’s digital marketing strategies and their effectiveness.

Benefits and Concerns of Online Advertising

Benefits like cost, targeting, coverage, measurability, formatting, and speed.
Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam.

Impact of Digital Environment on Consumer Choices

How digital technology influences consumer choices and the advantages and disadvantages of this.

**Please look out for the other PowerPoints which cover the whole of Unit 17.

Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**