A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.1.2. Market Research. It considers the issues of the product and market orientation, primary and secondary market research, quantitative and qualitative data, sample sizes, limitations of market research, the use of ICT in market research and finishes with market segmentation. The slides contain activities with suggested answers including the Quick Fire Five and a 10 mark practice question. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
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