Edexcel Business - Theories of Corporate Strategy

A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 3.1.2. Theories of Corporate Strategy. This PowerPoint presentation looks at the use of both Ansoff’s Matrix and Porter’s Strategic Matrix (Generic Strategies) in formulating corporate strategy. It then proceeds to look at the aims of portfolio analysis and how companies can achieve a competitive advantage through the use of distinctive capabilities (Kay’s Distinctive Capabilities model). It concludes with an assessment of the effect of strategic and tactical decisions on human, financial and physical resources. The slides contain several activities with suggested answers including the Quick Fire Five and a 10 mark practice question. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.