docx, 3.11 MB
docx, 3.11 MB
pptx, 15.57 MB
pptx, 15.57 MB

EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123

This lesson includes a PowerPoint and a worksheet and covers:

How businesses use market segmentation to target customers:
● identifying market segments: location, demographics, lifestyle, income, age
● market mapping to identify a gap in the market and the competition.

Written by Sarah Hilton for Revisionstation

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